A collection of brand and marketing projects for Adfero, a strategic communications agency specializing in public affairs and mission-driven campaigns.

Photography: Aryeh Schwartz

Campaign brand for Teach For America, a nationally recognized education nonprofit.

Created the 2023 campaign brand for “Corps Pre-Service,” a pivotal training event welcoming 2,000+ new teachers (corps members) to the TFA organization. The brand aimed to affirm each corps member’s decision to join TFA, helping them feel valued, prepared to teach, and connected to a national movement for educational equity.

Provided creative direction to a freelance illustrator to develop the campaign’s hero visual, which was then deconstructed into distinct elements and strategically integrated across campaign assets to create visual cohesion and maximize the impact and value of the artwork.

Illustration: Erick M. Ramos

Campaign brand for AdvaMed, the leading trade association for the medical technology industry.

Developed for their annual Capitol Hill showcase, the “When it Matters” campaign spotlighted the life-changing impact of medtech on patients’ lives—transforming a policy-focused event into a powerful, human-centered advocacy moment.

PR Week 2019 Short list
Best Campaign on a Small Budget

A welcome video produced for Teach For America, a nonprofit dedicated to ensuring every child receives an excellent, equitable education.

Designed and animated the first brand-forward video new Teach For America educators see. Delivered at the start of their two-year commitment, the piece sets the tone for impact, motivating teachers to lead in high-need schools and champion education equity.

Photography and B-roll: Teach For America

Campaign brand for AdvaMed, the nations authoritative trade association for the medical technology industry.

The “End Device Tax” campaign was focused on educating policymakers and rallying support, contributing to the permanent repeal of the medical device tax in December 2019, a significant legislative victory for the client.

Re-brand of Autoship, the shipping feature that accounts for 75% of Chewy’s sales.

The re-brand was focused on driving increased orders by showcasing Autoship’s value to customers and reinforcing Chewy’s position as the largest online pet retailer in the United States.

Logo design: Zachery Lewis

Social media campaign for Teach For America, a nonprofit dedicated to educational equity nationwide.

Concepted and designed to connect the student and teacher experience, the initiative aimed to grow audience reach, deepen engagement, and support broader organizational goals. It achieved a 12% increase in new audience reach and an average engagement rate of 3%—well above the industry benchmark of under 2% for branded social content.

Social media campaign for Teach For America, a nationally recognized education nonprofit.

TFA’s "Changing Course" podcast was a focused on conversations with innovative nonprofits from across the country that are committed to attracting, training, and retaining BIPOC educators.

This social-first promotion of the podcast demonstrated a strong understanding of effective social media design and content. By leveraging bite-sized video clips, A/B testing content formats, making small design adjustments, and collaborating with influential guests and the host, the campaign successfully drove awareness and interest in the podcast. The engaging content and strategic targeting resulted in increased video views and generated traffic to the podcast episodes.

Creative direction for a social recruitment campaign for UCB, a global pharmaceutical company.

Developed and delivered in collaboration with a junior designer, the campaign helped strengthen a new client relationship and resulted in an expanded scope of work.

Graphic Design: Kristie Beyer

Connected TV spot produced for The Advanced Medical Technology Association (AdvaMed) the trade association serving as the leading voice for the medtech sector.

Illustrated and animated for the “When it Matters,” campaign, the spot built on the campaign’s emotional strategy. Framed as a letter from a patient to their pacemaker, it personalized medtech’s impact while reinforcing the campaign theme. The story scaled to highlight the millions of Americans who rely on medical technology, underscoring its relevance to policymakers through human-centered storytelling and visual design.

Sound: Defacto Sound

Video produced for Teach For America, a nonprofit dedicated to ensuring every child receives an excellent, equitable education.

Led concept and art development for Teach For America’s 2023 Teacher Appreciation Week video, built around the brand statement “Illuminate the light in every learner.” Guided concepting sessions that shaped a narrative spotlighting the mutual impact between a teacher and her students—translating the brand message into an emotionally resonant video story.

Script: Catherine Sun
Videography and Editing: Teach For America

Logo redesign for Beyond, the advocacy campaign of The Internet and Television Association.

Pitched a redesigned logo to better align with the tagline “Voices for the Digital Future.” The new logo system brought clarity and flexibility, allowing the mark to adapt across platforms and campaigns—transforming it from an afterthought into a purposeful brand asset that builds trust and reinforces the organization’s forward-looking mission.

Identity system for MAD (Making a Difference). MAD is a community development organization whose mission is to provide apprenticeships and employment to under represented communities in the DC area.

MAD specializes in landscaping, but long term they plan to expand to real estate, construction, and other areas. A flexible identity system was designed to accommodate their broad vision.

Case Study

Poster for a kombucha workshop hosted by the Lutheran Volunteer Corps.

LVC is a non profit that connects young people with one to two year volunteer positions at social-justice organizations.

Brochure designed for AdvaMed, the nations premiere trade association representing the medical technology industry.

The brochure was designed in the style of a magazine to make it stand out at the industry’s largest conference. Visually distinct story layouts engaged readers and increased pickup rates, extending the association’s reach and reinforcing the associations value to its members. The format blended editorial design with strategic messaging to maximize impact and visibility in a crowded event space.

Winning campaign pitch to the American Dental Association, the world’s largest and oldest national dental association.

Led creative direction and animation on the winning pitch to the American Dental Association, securing a major agency contract. Co-developed the “Oral Health is Health” tagline and worked with a senior designer to visualize the campaign through bold design, animation, and video concepts. The work reframed dentistry’s role in overall health, positioning the ADA for greater influence with the public and policymakers.

Graphic Design: Kelley Brown and Nate Smith-Grasse

Campaign branding and website for the Community Oncology Alliance. The COA is a non-profit that advocates for community oncology practices and their patients.

Led creative direction for a campaign exposing the harmful role of Pharmacy Benefit Managers in limiting cancer patient care. Partnered with a junior designer to develop a stark, uncompromising visual identity that captured the nightmarish patient experience—driving urgency, emotional impact, and a clear call for change.

Graphic Design and Illustration: Holly D'Zmura

Creative direction for the website re-design of the American Trucking Associations; the largest national trade association for the trucking industry.

Worked with a design agency specializing in websites to redesign the association’s site, making it more accessible for users and easier to manage for content producers.

UX/UI: Loudmark

Identity for "Pop After Dark" the 2016 year end party for the Advisory Board employees. The Advisory Board is a health care consulting agency specializing in identifying industry best practices.

Recruiting video for The Advisory Board Company. The Advisory Board is a health care consulting agency specializing in identifying industry best practices.

2016 Gold Award for Web Video
MarCom Awards

B-roll: Joe Shrum

Logo, tagline, and packaging for a new Chewy owned pet food brand.

Pets illustrated for a concept pitch for Chewy’s first comprehensive house-branded product line.

An ongoing personal project.

A collection of personal experiments.