Ask good questions.

In the simplest sense, this is my creative process and professional ambition. Asking good questions invites collaboration, refines core objectives, and reveals the insights necessary to make work with impact. Using this inquiry-based approach, I have built and evolved successful brands and campaigns across various industries, including nonprofit, healthcare, education, retail, and consulting.

As a seasoned creative leader with 13 years of experience, I have developed and mentored design teams, won new business, earned awards, improved creative processes, and led campaigns from ideation to execution. I'm driven by a pursuit of scalable solutions across mediums, and I've created everything from social ads to brand guidelines, videos to print collateral, websites to presentations — and once, a rug.

I thrive when collaborating on creative strategy for businesses and organizations open to questions and motivated to win.

Let's connect.

smithgrasse@gmail.com