Quote from "The Guest House" by Rumi
Three rough drafts for a brochure I am working on for Royall. (All of the faces on Comp 1 will be unique on the final draft. For now I called it good with four.)
Royall Digital is producing a series of short videos featuring Emily Bauer. (Managing Director of Program Marketing at Royall & Company) The goal is to have Provosts and other university administration types trust Emily and look to her as a thought leader.
The logo was designed by Sarah Ostrander and I was tasked with animating the opening titles and closing bumper. My first approach was to focus on the beautiful square in Sarah's logo and go the full Mondrian. However after lots of sketches and a couple hours in After Effects, I realized the Mondrian approach makes good eye trace quite difficult. I couldn't get all those opposing angles to guide the viewers eyes where I wanted them to go.
In the next approach I took my inspiration from Weekend Update. After a few loose sketches, and some testing in After Effects I had finally cracked the code. Eye trace achieved!