Clip from opening titles for a video series by the Advisory Board
Royall & Company is a division of the Education Advisory Board. One of Royall's business objectives is to gain recognition as a technology leader in consulting for higher education. In order to achieve this goal, they are producing a series of short videos titled "Royall Digital" featuring Emily Bauer. (Managing Director of Program Marketing at Royall & Company) The aim is to have Provosts and other university administration types trust Emily and look to her as a technology thought leader. The Royall Digital logo was designed by Sarah Ostrander, and I was tasked with animating the opening titles and closing bumper.
In order to brand Emily as a thought leader, I decided to feature shots of her recording her video segments. Combine those shots with quick cuts and asymmetric compositions, and the overall feel is one of energetic work in progress. The viewer will feel like they are getting a scoop on the latest breakthrough in higher education technology.
I used blue and a green to white gradient to match the existing color palette Sarah had in place for the Royall Digital brand.